The Card Aisle was sort of an accident
I took a Business Management class in college. Our final assignment was to write a business plan. Have you ever written a business plan? Not fun. We had to write every detail like where the shitter was going to be. For a college student who had absolutely no clue what they wanted to do with their life, a 30-page business plan was a slow death. I'm not really sure why I chose a greeting card company. I had always liked picking them out at the store. Like, really liked it. Hanging out in the card aisle (*wink*) at Target was my jam!
My cards are really random. I think that's what makes them successful, one might be a perfect, not-so-serious sympathy card, and the next might be the most offensive thing you've ever read. I'm happy to say that writing greeting cards is a hobby that will never get old for me.