I'm moving to Madrid! My shop is closed for purchases while I adjust to my new life abroad. Please feel free to still look at all the goodies and be sure to check back soon!


Photo of owner Megan Brown

I'm the creator of this inappropriately appropriate collection of goodies. I'm also a wedding stationer and lettering artist. I have a sailor's mouth and I often forget to censor it around children. I live in Denver and my dog Charlie is the love of my life.

How it all started

The Card Aisle was sort of an accident. When I say 'accident', of course I mean lovely accident. I took a Business Management class in college. Our final assignment was to write a business plan. Have you ever written a business plan? Not fun. We had to write every detail like where the shitter was going to be. For a college student who had absolutely no clue what they wanted to do with their life, a 30-page business plan was a slow death. I'm not really sure why I chose a greeting card company. I had always liked picking them out at the store. Like, really liked it. Hanging out in the card aisle (*wink*) at Target was my jam!

Anyway - We had to create a prototype for this business plan from hell. I designed two cards for my presentation and they were a hit. It was really weird and extremely exciting to watch people laugh at my greeting cards. Shortly thereafter, I made more and posted them for sale on Etsy. The orders kept coming in. I couldn't believe it. I even sold them at my college gift shop. I couldn't believe I could write brutally honest, ridiculous cards that people not only loved, but PAID FOR. I was hooked.

My cards are really random and I think that's what makes them successful. One might be a perfect, not-so-serious sympathy card, and the next might be the most offensive thing you've ever read. I'm happy to say that designing greeting cards is a hobby that will never get old for me.